Lethu MoseyaDigital marketing & content

Hello, I’m Lethu.

Good stories.Smart strategy.Real connection.

Digital marketer & content storyteller

I bring thoughtful content and practical strategy together to help brands speak to the people who matter.

Explore my experienceSay hello
The content studioIdeas, brought together
Content made for the people behind the scroll.
A little more about me
Content with purpose.Strategy with direction.People at the heart.
Lethu Moseya

A thoughtful voice.
A practical mindset.

I’m Lethu — a digital marketer who enjoys the space where good writing, creative ideas and clear thinking meet.

At Hit Your Mark, I coordinate digital marketing across more than 14 franchise locations. My work moves between social content, email newsletters, SEO-informed writing, YouTube and campaign insights, while keeping each local audience in view.

I care about the details: the words that feel right, the message that fits the audience, and the plan that helps everything arrive on time.

Download my profile

The story.
The strategy.
The follow-through.

From the first idea to the final report, I connect the creative work with the practical work.

Open a discipline to explore
Content & social mediaWords, visuals and a reason to engage.

Location-specific Facebook and Instagram content, Canva creative, article writing, and YouTube scripting, thumbnails and channel content.

Email marketingThe right message, for the right audience.

Newsletters in Emma, with copywriting, audience segmentation and location-specific messaging that keeps each community in mind.

SEO & web contentUseful content. A clearer path to discovery.

SEO-informed blogs and web copy, built around keywords, thoughtful headings, metadata and internal links. SEO-related work with BrightLocal and SEORankHunter.

Campaigns & insightsCreate, measure, learn and improve.

Paid advertising and Meta Ads across Facebook and Instagram, Google Analytics reviews, CallRail call tracking and monthly content reports to inform the next step.

Project coordinationKeeping the big picture and the details in sync.

Multiple deliverables, franchise stakeholders and deadlines, organised in ClickUp and supported by HubSpot, MS Office and Google Workspace.

Many audiences.
One considered approach.

14+

franchise locations
Local content. Shared direction.

2024 — present

Hit Your Mark

Digital marketing

Remote · Freelance / part-time

Content & channels

  • Create and schedule location-specific Facebook and Instagram content using Canva.
  • Produce email newsletters through Emma, including copywriting, segmentation and location-specific messaging.
  • Write SEO-informed blogs and web copy using keywords, headings, metadata and internal links.
  • Coordinate YouTube scripting, thumbnails, video SEO and channel content.

Strategy, insight & coordination

  • Coordinate digital marketing deliverables across more than 14 franchise locations.
  • Use Google Analytics to review digital performance and inform campaign and content improvements.
  • Work with paid advertising and Meta Ads across Facebook and Instagram.
  • Use BrightLocal and SEORankHunter for SEO-related work, CallRail for call tracking, and HubSpot for marketing-related workflows.
  • Use ClickUp to organise tasks, marketing deliverables and deadlines.
  • Compile monthly content reports and use engagement insights to inform improvements.
  • Manage multiple deadlines and liaise with franchise stakeholders to align content with audience needs.
Creative thinking, with the organisation to carry it through.Download profile

Good ideas.
The tools to deliver.

The platforms and skills I use to create content, understand performance and keep the work moving.

Create & connect

  • Canva
  • Article writing
  • Facebook
  • Instagram
  • YouTube

Reach & understand

  • Google Analytics
  • Paid advertising
  • Meta Ads
  • BrightLocal
  • SEORankHunter
  • CallRail

Organise & deliver

  • ClickUp
  • Emma
  • Email marketing
  • HubSpot
  • Project coordination
  • MS Office
  • Google Workspace

Start with people.
Build with purpose.

A simple rhythm that keeps the audience and the objective connected.

  1. Listen

    Understand the audience, the location and the message that needs to land.

  2. Shape

    Turn that understanding into clear copy, thoughtful visuals and a content plan.

  3. Coordinate

    Bring the channels, stakeholders and deadlines together to get the work out.

  4. Refine

    Review performance and engagement, then use the insight to improve.

Have a story
in mind?

Let’s talk content, campaigns
and what comes next.

A good connection starts with a hello.

lethumoseya@gmail.com
Email Lethu

Connect on LinkedIn